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pricing loaded
One ladder . Four stages of the sale

PRICING

Every plan gets the full brief.

Start free with the brief today, on your own. No IT ticket, no admin sign-off, no CRM to log into. PITCH unlocks route planning and Outreach. From there the paid tiers are one product, priced by the brief. DOMINATE is the enterprise tier for teams of five and up.

Start free · 3 briefsSee all tiers
free start . 3 briefs / mo . no card
free / $24.99 / $49.99 / contact us
cancel anytime . no annual lock
The tiers

One product.
Priced by the brief.

Start free on Prep with the full brief. Pitch unlocks route planning and Outreach; from there every paid rep tier runs the same product and the brief count is the only lever. Dominate is the enterprise tier for teams of five reps and up: unlimited seats, intelligence that compounds across the roster, and an admin layer, priced around what your team needs.

For the rep
Prep
Free
3briefs / moRoute + Outreach on Pitch
The complete brief, three times a month, no card. This is the front door.
3 briefs a month, free, no card
The full brief: take, signals, three moves
Who is in the room, plus the verified DM list
Walk-in opener and pocket answers for objections
Email drafted in your voice, ready to send
Unlimited saved briefs and PDF export
Route planning and Outreach unlock on PITCH
MOST POPULAR
For the rep
Pitch
$24.99/ month
20briefs / moRoute + Outreach
Twenty briefs a month. More than one for every working day.
20 briefs a month, over one a working day
Everything in PREP, the same full brief
Unlocks route planning and Outreach
Plan the whole day into one efficient route
Booked appointments stay pinned in the run
Live-traffic drive times per leg, then one tap to Google Maps
Outreach queue: overdue, due today, going quiet, never contacted
For the rep
Close
$49.99/ month
50briefs / moRoute + Outreach
Fifty briefs a month. Enough to keep every active deal warm.
50 briefs a month, keep every deal warm
Everything in PITCH, route planning and Outreach included
Post-pitch tactical playbook for every deal stage
Deal momentum read with the next move written
Knows when to push and when to wait
Buyer-change and competitor alerts on open deals
Same product as PITCH, room for the whole pipeline
For teams of 5+
Dominate
Contact us
CustomvolumeRoute + Outreach
The enterprise tier for teams of five reps and up. Every win and loss compounds across the whole roster, so briefs sharpen the more your team runs. Unlimited seats.
Unlimited seats, five-rep minimum
Compounding intelligence across the org: every rep win and loss trains the whole team
Admin console with user-engagement metrics
Assign reps their briefs from the admin, with pre-filled routing and account briefs
Custom RepXP and personalized agentic workflows
Custom onboarding and a dedicated support line
Custom pricing built around your needs
What unlocks where
PREPFree . 3 briefs
The full brief
Every account turned into a brief: take, signals, three moves, deciders, and the industry read.
PITCH$24.99 . 20 briefs
+ Route planning + Outreach
The field tools turn on here. Plan the day into one run with booked stops pinned, and work leads from the Outreach follow-up queue, at twenty briefs a month.
CLOSE$49.99 . 50 briefs
+ More room to run
Everything PITCH unlocks, at fifty briefs a month. Enough to keep every active deal warm.
DOMINATEContact sales . 5+ reps
+ The team layer
Admin console, intelligence that compounds across the roster, and unlimited seats.
Every plan includes

PREP free gets the full brief below. Route planning and Outreach unlock on PITCH; from there the paid rep tiers are identical and only the brief count changes. Dominate adds the team layer. This is the brief on every plan:

The full brief: take, signals, three moves
Signal scores and door play
Kitchen read and curated attendees
Buyer-change and competitor alerts
Walk-in pitch ammo and opener
DM list with email and phone
Email drafting in your voice
Competitive landscape read
Post-pitch tactical playbook
Full culture plus 8 deep industry reads
Follow-up engine
Unlimited saved briefs and PDF export
Works in any sales industry
What you are buying

One brief.
Counted on a meter.

Every plan is priced in briefs. Here is one on the Wedge phone app, with the meter that counts it and the one thing the free plan does not get. Tap around: pull a brief, run out, preview a plan.

WEDGEPREPSample data
Today
4 on your calendar
3 pulls left this month
Cap resets on the 1st · PITCH gets 20 pulls/mo for $24.99
0 of 3 briefs usedresets on the 1st
On your calendar
9:30Harbor Street MarketIndependent grocer, 3 stores
11:00Ridgeline Tap HouseBrewpub, 2 locations
1:15Cedar & Salt KitchenRestaurant group, 4 sites
3:40Northgate DeliDeli and caterer
Each new account you pull uses one brief. Reopening a saved brief is free; Refresh uses one.
First three moves
1/4Pull one brief
Tap Pull brief on Harbor Street Market and one account becomes one brief: take, signals, three moves, who decides. Every plan is priced in these.
Guided tour · click anything on the screen to take over
Industry packs . Included on every plan

77 industry overlays.
Your brief, in your voice.

An industry pack swaps generic AI prose for the words a rep in your vertical actually uses. Beverage gets pour math and tap gap. Pharma gets HCP routing. Cannabis gets METRC track. Every account brief inherits the pack you have on.

PackIncluded
Beer
Draft lines, tap gap, craft vs macro, three-tier
PackIncluded
Merchant Svc
POS stack, card volume, processor contract
PackIncluded
Foodservice
Sysco vs USF, fill rate, menu math
PackIncluded
Pharma
HCP routing, sample budget, formulary read
PackIncluded
Tobacco
Nic pouches, vape PMTA, c-store category
PackIncluded
HVAC
R-410A sell-through, install backlog, parts read
PackIncluded
Telecom
POTS sunset, fiber footprint, churn risk
PackIncluded
Auto
OEM allocation, F&I product mix, lot age
Prep through Close
All 77 included
Every pack, every plan. No per-pack charge. Stack as many as you sell into.
Dominate
All 77 plus a custom pack
A pack built for your team's book of business.
Need a vertical we do not list? We ship a custom pack in 48 hours.
The math

Run the receipts.
See the math on your own numbers.

Drag the sliders. The deal lift assumes 5% more deals close from walking in prepared: your estimate to make, not a benchmark.

Briefs per week6 briefs
Average deal size$50,000
Minutes saved per brief28 min
Monthly hours saved
12.1hrs
Annual hours saved
146hrs
Incremental deals / yr
16
Annual revenue lift
$800,000
Seven questions, answered

The questions
you would ask a friend.

Question 1 of 7

What changes when I upgrade?

Two things. PITCH unlocks route planning and Outreach on top of the brief. After that, the brief count is the only lever: Prep is free with 3 briefs a month, Pitch is 20 for $24.99, Close is 50 for $49.99, and the paid tiers run the same product. Dominate is the enterprise tier for teams of five reps and up: unlimited seats, intelligence that compounds across the whole roster, and an admin layer, priced around what your team needs.

Still on the fence? Talk to Luke.
The first move

Start free.
Scale to the team.

You download it, expense it, and walk into the next call sharper. That is the whole motion. Upgrade when you run out. Bring the team when they ask you what you are using.

Start free · 3 briefsTalk to sales about Dominate