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About RepVantage

ABOUT

By a rep. For the rep.

The mission is simple: make the rep the most powerful person in the room. Not the CRM. Not HQ. The person walking in the door with a sharp brief and three plays already loaded.

Pull your first briefTalk to the founder
12 YEARS IN THE FIELD
77 INDUSTRY PACKS
FOUNDER READS EVERY REPLY
From the founder

Twelve years.
Same broken motion.

I spent twelve years selling into hospitality, retail, and field services. Every single meeting started the same way: 30 minutes of frantic tab-juggling in the parking lot. LinkedIn, the news, reviews, the CRM, a spreadsheet, my notes. Six places to look, zero shared intelligence.

Then the meeting would start and I'd realize I'd missed the one signal that actually mattered: the buyer changed last month, or the competitor lost the contract, or the new GM hates the incumbent. The signal was always public. I just couldn't get to it before walking in.

So I built RepVantage for the rep first. Not the CRM, not HQ. You start on your own and win without waiting on the company. No IT ticket. No admin sign-off. No CRM to log into. The company is never looped in. A 60-second brief, built off your calendar, tuned to your industry, with the three sharpest moves already loaded. You improve your numbers on your own terms. Stop logging. Start winning.

If you're a rep, this is for you first. If you lead a team, it's for them, and the manager motion shows up automatically. If you run the whole org, DOMINATE gives you the full operating system: the roster on one model, compounding, with an admin layer to run it. Same intelligence. Different surfaces.

Luke Hayes · Founder, RepVantage · 12 years in the field
Six rules

How we decide
what to build next.

Six filters. Every feature, every release, every email runs through them.

01
Rep-first

If it doesn't help the field rep walking in the door, it doesn't ship. The manager and executive earn their seat by adoption, not by mandate.

02
Brief over Bloat

Every feature has to pass the 60-second test: does this make the walk-in sharper, or is it just another tab to open?

03
Real signals only

If we wouldn't bet a meeting on the signal, we don't surface it. No vibes-based scores. No CRM exhaust.

04
Tuned to an industry

Generic prospecting tools serve everyone and excel at nobody. We tune to the way each industry actually buys.

05
Founder reads every reply

One human, one inbox. Same-day replies. If we ever lose that, we've lost the plot.

06
Ship in public, small and fast

The roadmap moves in weeks, not quarters, and out in the open. The reps who use it watch it change, and what they say lands in the next build.

The path

From parking-lot panic
to the platform.

2024
The walk-in problem

Founder Luke Hayes spent 12 years selling into hospitality, retail, and field services. Every meeting started with the same frantic 30 minutes of tab-juggling.

2025
PREP shipped

The freemium wedge launched: a 60-second brief built off your calendar + live public data. No CRM. No IT. The Wedge was born.

2026 Q1
Industry packs

39 industry packs ship. Each pack tuned to the signals, players, and 2026 reality of a specific industry.

2026 Q3
Catalog doubles

The pack catalog grows to 77 verticals - from home health liaisons to tool-truck routes - so no field rep walks in cold.

2026 H2
The ladder

PREP, PITCH, CLOSE and DOMINATE settle into one ladder: the same full product on every paid plan, with the brief count the difference. DOMINATE is the team tier for five reps and up.

Start free

Walk in already knowing.

Three free briefs a month, no card. No CRM. No IT. The fastest way to see what we're talking about.

We are hiring: see the open roles